Case Study: Creating a New Website for an Eye Care Center

Here is a Before & After website comparison: view the website The Monroe Eye Center 👀

Background:

The Eye Care Center is a well-established eye care practice that has been serving the community for over 20 years. The practice offers a wide range of services, including eye exams, contact lens fittings, and treatment for eye diseases. However, despite its reputation for providing high-quality care, the Eye Care Center’s website had not been updated in several years and was no longer responsive to mobile devices. The practice’s owners recognized that a new website would be essential in order to attract new patients and improve patient engagement.

Objectives:

• Create a modern, responsive website that is easy to navigate and provides information about the practice’s services, staff, and location.
• Use the website to attract new patients and increase patient engagement.
• Use the website to promote the practice’s social media accounts and online reviews.

Implementation:

1. The first step in creating the new website was to gather information about the practice’s services, staff, and location. This information was used to create detailed pages for each service, as well as bios of the staff and a map of the location, including SEO schema markup.
2. The website was designed to be responsive, meaning that it would automatically adjust to the size of the user’s screen, whether it was a desktop computer, laptop, tablet, or smartphone. This was essential for making sure that the website would be easily accessible to all users.
3. The website was also designed to be easy to navigate, with a clear menu structure and large buttons that made it easy for users to find the information they were looking for.
4. To attract new patients, the website was optimized for search engines and featured calls to action, such as “schedule an appointment” and “request more information.” The practice’s social media accounts were also prominently featured on the website, with links to their respective Facebook account.

Results:

• The new website was launched in January 2023 and has received positive feedback from business owners.
• The website has attracted new patients, with a 20% increase in the number of new patient inquiries since the launch.
• The website has also increased patient engagement, with a 40% increase in the number of patients visiting the website each month.
• The website has also helped to increase the number of online reviews, with a 45% increase in the number of reviews since the launch.

Conclusion:

The Eye Care Center’s new website has been a success in attracting new patients and increasing patient engagement. The website’s responsive design and easy navigation have made it easy for users to find the information they need, and the website’s search engine optimization and calls to action have helped to attract new patients. Overall, the new website has been an important tool in helping the Eye Care Center to grow and thrive.

Learn more about why local businesses should lease a website.